Art Deco 40

Approx. period 1940 - 1960

Available in three sizes - 40 mm, 43 mm or 45 mm

The watchmaking era of Art Deco was as short as in other areas of this style. After the First World War, until the Second World War, a style spread throughout the world and in all areas of daily life. From the architecture, furniture, clothes to every imaginable part of life art deco style elements were incorporated. Art Deco was seen as nothing superfluous and just the bare essentials. Characteristics of Art Deco is a stylized representation of floral and organic motifs often with bold colors, geometric shapes and a lot of ornamentation. As the period was between the first and second world war and during this time there was a lot of industrialisation and as such the ArtDeco movement embraced technology.

 

In the middle of this period arose the Art Deco pocket watches, which were characterized by functionalism and love of technology. In the style of Art Deco, these pocket watches had clean lines. So first came appiled numbers - called appliqué - were used. The numbers on the dial would not only stand out in color, but protrude above the dial surface. Precious and luxurious materials were used in high quality Art Deco watches mostly appliques were made of real gold. The hands are also made of gold, the dial is encircled by a railway line, in which the gold appliqués were set. The hands were the swallow-shaped design called also sword-hands, and these were considered at the time to be chic. Only the most expensive materials were used in Art Deco watches mainly solid gold, because even at that time gold was very expensive and very sought after.

The world during this time was very uncirtain financially and when paper money could be worthless gold was regared as a safe haven.

 

Despite a simple design and the use of precious materials, we have achieved a very decorative and elegant appearance. The rose gold applique numbers are extremely high quality and the production including the assembly of the dials is extremely complex and expensive. The rosé gold sword-hand fit perfectly to this style. It is important to not have a flat apperance but together both the appliqué markers and the hands give the design depth. This design is also available in a rhodium version, where the appliqué markers and hands are rhodium-plated and the dial has a sunburst pattern. Naturally, the dials are from the highest quality 925/000 sterling silver.

 

The hands are made of stainless steel and then gold-plated. Normally you would use steel hands only if you want to blue them as only steel hands can be blued by heat. Non-blued hands are actually only used on the cheaper brass hands as they are cheaper and much easier to gold plate. Tourby Watches spared no expense in the Art Deco steel hands, although this was not technically necessary and it is actually quite uncommon. But in the world of luxury, there are some things a that not nessary that make all the difference. Nevertheless steel hands always have an advantage over brass hands as they are more robust and can withstand being removed and remounted with out any issues, while brass hands often have to be replaced because they bend or scratch during assembly.  With brass hands, the base is often bent around the holes during mounting while steel hands can not be bent as its a more robust base material. Of course you might only see something only with a 10x loupe but the difference is in detail.

 

The crystal of the Tourby Art Deco watches is an edge-domed sapphire crystal and is reminiscent of the shape of the old pocket watches. On most pocket watches the crystal is mostly made from plastic and inexpensive. A domed sapphire crystal however is extremely complicated and expensive produce. These special crystals cost four times what flat sapphire crystals and a hundred than plastic crystal.

The crystal on our Art Deco is not only curved on the outside but also the inside, this kind of cylindrical shape is very difficult to to produce. The crystal is thinner which is optically much better suited to classic watches comapred to thicker crystals on dive watches resulting in the typical "bull's eye" design.

 

The 40.5 mm case is designed by Tourby to wear very flat and elegant, even under a dress shirt. The short and curved lugs mean the watch will also fit small wrists. The sapphire glass back provides an unobstructed view of the ETA Unitas caliber 6498-1 with all imaginable decorations possible. 

 

Specifications:

manufactured watch case

40.5 mm wristwatches in vintage pocket-watch design

48 mm lug to lug

22 mm strap wide

8.75 mm thickness (without glas)

10.6 mm thickness total (incl. glas)

watch case made of stainless steel 

5 ATM WR

ETA Unitas 6498.1 Decorated SCDG

Swiss Made pocket-watch movement  (17 Jewels, 18.000 A/h, 48h power reserve)

fine adjusted in 5 positions

Precision -2/+8 sec/day, after casing

Properly refined according to highest watchmaking standards
genuine 925/000 Sterling silver faces
rose gold plated steel hands
Domed and anti-reflected sapphire glass on front

Sapphire display case back

Stainless steel clasp

Watch straps made of genuine Louisiana alligator skin or Cordovan Leather

Shipped in an attractive travel Leather case

anti-shock proof (DIN standard 8308)
antimagnetic 4,800 A (DIN standard 8309)

**** shipping free worldwide ***

 

Delivery time is 3 months

 

From April 1, 2021, this model will only be available with the premium movements (from 2,225 euros). The decorated SCDG movement is only available until March 31, 2021, after which this standard version will no longer be available.

 

Price:

Art Deco 40 Decorated SCDG with Cordovan strap* 1,625.00 Euro 

Art Deco 40 Decorated SCDG with Alligator strap * 1,700.00 Euro 

 

Upgrades: (Please click on the text for more informations):

Change to straight crown * free of charge

Folding clasp + 50.00 Euro

Sunburst winding wheels + 150.00 Euro

Swan neck fine adjustment + 250.00 Euro

Premium movement + 600.00 Euro

Premium Top Grade movement + 1.250.00 Euro

Partial hand engravings on movement  + 600.00 Euro

Completely hand engravings on movement + 1,800.00 Euro

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