German Design Award Special 2021
Ref. 2030
Available in 40 mm or 43 mm
Small series of 50 timepieces only
Total Price 2,150.00 Euro
Shipping free worldwide via DHL or FEDEX
"Sector Dial" models date from the early phase of Art Deco. From 1910 this design dominated almost the entire pocket watch market and was used by all well-known watch manufacturers. From 1935, with the advent of the wristwatch, this design was continued due to its popularity and is one of the most popular early wristwatch designs. In general, watches during this period looked very similar. At that time, the dials were not designed by the watch manufacturers themselves, but the design was specified by the dial manufacturers. The watch manufacturers chose a design from the dial manufacturer's range, and they then only had to print the customer's logo on the dial. A dial was often used by several brands at the same time. That's why when looking for old watches you often find different brands with one and the same design. Between the two world wars, the Art Deco design prevailed among classic watches. These watches can be recognized by the following features: railway line on the outer edge, Arabic numerals, small seconds at 6 o'clock, classic slim "feuille" hands and a simple and flat case with a non-slip crown. Art Deco watches came in two popular varieties, the classic "Art Deco" and the "Sector Dial" models. The classic Art Deco pocket watches had Arabic numerals throughout. The "Sector Dial" models mostly had only three numbers (3, 9, 12), only dashes or a combination of numbers and dashes. The small second was also different. While the classic "Art Deco" models also used a railway line in the second field with the division into tens (10,20,30,40,50,60), the "Secotor Dial" models only had dashes in the second field, which were also divided into two areas - so-called sectors - were divided into an inner and an outer circle.
The historic "Sector Dial" model incorporates concentric dashes inside and outside the hour or minute markers with solid lines connecting these circles. An hour sector
divides the space between these lines into twelve sections, while a minute sector has sixty sections, often with heavier hour markings. The division in the seconds field also consists of two
sections. The inner ring is blank while the outer ring has short and longer dashes. No numbers were used in the seconds field. Since the minutes are divided into sixty small sectors, they look like
the classic "chemin de fer" railway lines, which are also known from many other pocket watches. Strictly speaking, the outer ring of the "Sector Dial" models is not supposed to represent a railway
line at all. Rather, it is about the division into sectors. In order to make this clearer, the sectors in the minute scale were drawn as squares in later models in order to distinguish them visually
from the classic, rectangular railway lines.
German Design Award Special 2021
This model received the coveted GERMAN DESIGN AWARD SPECIAL in the luxury goods category.
Statement of the Jury:
Simple geometric elements combine with gentle colours and minimal numeric components to create a sophisticated, elegant and spectacular watch that evokes the Art Deco design of the early 20th century.
You can admire the finely decorated Swiss hand-wound movement on the case back through the sapphire crystal. The solid Unitas raw movement is elaborately finished and upgraded in our factory. The
top grade version is particularly beautiful with skeletonization, perlage, snail cut, double Glashütte sunburst and blued swan neck fine adjustment.
(The picture shows the top grade movement + 800.00 Euro)
The dial of the Sector Dial models is crafted from solid 925 sterling silver. The surface is given a light grain, a technique developed in Glashütte. The numerals are applied and inserted into the dial via drill holes. The seconds subdial has a circular cut. The dial is manufactured in Germany to the highest standards.
You can only see the quality of the watches from live-pictures. All watches look great on official product images, even the cheap ones. But in order to get an accurate feeling of the watches, you have to hold them in your hand. These often have a completely different effect. However, since our customers mostly order online and cannot view the watches beforehand, our pictures must be as authentic as possible.
with black Alligator strap
The Basic movements comes free of extra charge. Choose your favorite.
The Top Grade movement is only available at an additional cost (+ 800 euros).
The basis for our Top Grade movement is the Swiss ETA Unitas 6498-2. The ebauche is completely finely finished in our manufactory with skeletonization, snail grinding, perlage, bevelled edges, blued screws, double sunburst wheels and a blued swan-neck fine adjustment. The movement is also technically upgraded with a longer power reserve and a Glucydur chronometer balance.
Please click on the botton below to start a video
(The watch in the video is a prototype with a different movement)